5 Levels of Customer Awareness

5 Levels of Customer Awareness

Did you know that there are 5 levels of customer awareness?  If sales isn't your thing, you may be like many people in seeing all customers as cold contacts that need to be won from scratch.  It appears that lots of people see things this way when I consider their...

Build a Pro-Level Mobile Video Rig for $400

Build a Pro-Level Mobile Video Rig for $400

Two Creative Design has moved into regular video creation!  We have spent the last couple of years building a professional media creation studio and we plan to become YouTube regulars.  While we have no intention of giving Casey Neistat any real competition, we will...

5 Steps to a Perfect Sales Funnel (Part 3)

5 Steps to a Perfect Sales Funnel (Part 3)

Hey Kids, I hope you had a great Labor Day weekend if you're in the United States.  If you live elsewhere in the world, I hope your weekend was good as well.  Today we will conclude our series on the 5 Steps to a Perfect Sales Funnel. In the last article, we discussed...

5 Steps to a Perfect Sales Funnel (Part 2)

5 Steps to a Perfect Sales Funnel (Part 2)

Welcome back to our series on Sales Funnels! So far, we've discussed the FREE Attention Magnet and the EASY Intro Offer.  I gave you some guidelines for ethically using the concepts of "FREE" and "EASY" as well as examples of how that might look in an actual scenario....

5 Steps to a Perfect Sales Funnel

5 Steps to a Perfect Sales Funnel

Alright Kids, we're going to forego the witty introduction and get straight the the goods today.  There's a lot to cover and I'm going to move fast (luckily you can read this as many times as you like), so here we go. The FREE Attention Magnet - This is a physical or...

People Are 76% More Likely To Buy When You Do This

People Are 76% More Likely To Buy When You Do This

  OK Kids, I'm back.  Sorry about my erratic posting lately.  You see, my wife is a teacher and those of you who either are teachers or know them, understand how crazy life gets at the end of summer.  Anyway, I'm back on schedule now, so let's continue with our...

Why You Need a Sales Funnel

Why You Need a Sales Funnel

Why do I need a Sales Funnel?  Why can't I just run a sale and advertise? This is a common question, because the process of sales seems like it should be so easy (and salespeople often make it sound that way).  The truth is that sales is a delicate process of building...

How to Hire Your Website | Sales Funnel Success

How to Hire Your Website | Sales Funnel Success

What's that thing, Dad? It's a Robot. What does it do? Lot's of different things.  More important is what it doesn't do. What do you mean? Well, it doesn't go the bathroom, it doesn't take lunch breaks, it doesn't come in late or go home early, it doesn't get sick, it...

Your Mailing List | The Ultimate Common Denominator

Your Mailing List | The Ultimate Common Denominator

From the early days of digital marketing there has been one constant.  And that is that everything will change – often.  Every year I know that there will be multiple innovations in this industry and I don't mind.  I like the continual adaptation.  It's what makes...

How To Choose The Right Affiliate Sales

How To Choose The Right Affiliate Sales

If you've been around digital marketing for any length of time, you've undoubtedly heard about Affiliate Sales.  It's the "easy money" of internet marketing.  On any given day, there's a guru on every corner ready to tell you how to make a mint by selling other...

How Websites Make Money

How Websites Make Money

Dear Boss, I've noticed that you spend a lot of time outside of what you do best just trying to bring in new customers.  We've got a pretty good team here, but they could use some training and team building.  They need to hear all of those ideas you come up with.  You...

How Nature Works Against You | And How To Beat It

How Nature Works Against You | And How To Beat It

 What's written up there on the wall? Nothing, J.O.  It's just brick. Wrong.  There is a very clear message written there. I don't see it. It says, 'Nature is Relentless.' What does that mean? It means that nature will always work against you.  Your nature is to blow...

Make a New Plan, Stan | Content Creations Plans That Work

Make a New Plan, Stan | Content Creations Plans That Work

"Make a new plan, Stan," as Paul Simon would say.  That's what we're talking about today.  We finished last week with a list of the Top Ten Bad Content Creation Plans.  If you didn't read that, you might want to click the link back there and check it out.  It's the...

Content Creation Is All About The 5 Rules of Giving

Content Creation Is All About The 5 Rules of Giving

Have you ever played the Warm Fuzzy Game?  If not, you've probably participated in something like it during a team-building exercise somewhere along the way.  Early in my career, I worked a lot with teenagers and I would use this game to illustrate a point.  I gave...

Why is Content Creation So Hard?

Good morning, everyone.  I want to thank you for coming to the meeting today.  I know that you're all very busy and I appreciate you making time for this little discussion.  Now, each and every one of you is a vital part of this team.  You may bring different skills,...

The Workflow of a Complete Post

The Workflow of a Complete Post

Try to imagine this conversation: Janitor:  Good morning, Mike! Michelangelo: Good morning. Janitor: Whatcha painting today? Michelangelo: Ceiling. Janitor: I know, but what are you painting on the ceiling? Michelangelo: Don't know. Janitor: Well, surely there's a...

How to Get People to Read Your Content

How to Get People to Read Your Content

Remember in school when the teacher would announce that you would be reading some giant novel like Moby Dick and the whole room would grown?  I do.  I also remember the feeling of complete relief when we told that we would also watch the movie in class over a period...

My 5 Favorite Content Creation Tools

My 5 Favorite Content Creation Tools

George: This steak is really good!  This may be the best steak I've ever had! Fred: I'm glad you like it. George: It's awesome!  I wish I could make steak like this. Fred: Well, now you can.  (Looks conspicuously at the camera)  And you can too! with Meat Magic Super...

Just the Facts – Real Results of My Methods

Just the Facts – Real Results of My Methods

The most common question that I get from people when I talk about Digital Marketing and Content Creation is: C'mon, Man.  Does this stuff really work?  I mean it sounds good and all, but does it really bring people to your site? Well, the easy answer is, "Yes, of...

The High Cost of Inconsistency

The High Cost of Inconsistency

Did you ever have one of those, "Alright Son, here's the deal..."  talks with your dad?  You know, the ones that happen right after you've done something stupid and the old man, in a moment of complete honesty, lets down the veil of parental perfection and sets you...

The Secret of Content Creation Consistency

The Secret of Content Creation Consistency

In my post entitled 3 Equations That Control Your Destiny, I mentioned a book called The E-Myth Revisited by Michael Gerber.  In that book he categorizes people into Technicians, Managers, and Entrepreneurs.  Today, I'm going to take this concept in a new direction,...

3 Equations That Control Your Destiny

3 Equations That Control Your Destiny

Heavy title, huh?  Let me say up front that George Lucas has nothing to fear.  I'm not about to reveal secrets of how "The Force" works.  Those are for me to know.  I am going to tell you how to shape your destiny and the destiny of your company.  So, tune in.  There...

The Only 3 Resources You’ll Ever Have

The Only 3 Resources You’ll Ever Have

So what is an Entrepreneur? I have found (as I'm sure you have too) that there are many stereotypical answers to this question.  You're also likely to hear nearly as many variations from those who identify themselves as entrepreneurs as you are from those who do not....

Secrets to Recycling Website Content

Secrets to Recycling Website Content

It's Sunday night.  We're almost ready for bed, but first we have to cart the garbage cans to the end of the driveway along with that little red box.  Well, mine is red.  I don't know what color yours is, but if you live in the suburban United States, you probably...

Differences Between Websites and Businesses (Part 4)

Key Element: Price Price is one of the most obvious differences between websites and businesses.  There's an old saying that goes, "Where there's smoke, there's fire."  Well, where there's a price, there's a sale.  And where there's a sale, there's business.  The very...

Differences Between Websites and Businesses (Part 3)

Differences Between Websites and Businesses (Part 3)

Are you still with me?  Good.  We're halfway through the Plan that websites and businesses need to be successful.  I'm glad you're hanging in there. You can have a money-making business without a website, but you can't have a money-making website without business....

Differences Between Websites and Businesses (Part 2)

Differences Between Websites and Businesses (Part 2)

Key Element: Plan In Part 1 of this series I introduced you to two groups of people – Business Owners and Moonlighters.  I also shared the first two differences between websites and businesses – People and Product.  In the next two articles we'll explore the third...

Differences Between Websites and Businesses

Differences Between Websites and Businesses

I've been working my website for a year now and it still isn't making any money. I've been in business for over twenty years and I don't put much faith in websites.  They're nice advertisement, but I've never seen one make any real money. There's no way that I can...

10 Ways To Get More Comments

10 Ways To Get More Comments

Hey, good job! You really helped me out. I love reading your stuff. I've learned some things that I have been able to use, and my business is better because of it. I appreciate the hard work you put into your blog. I look forward to reading the articles you write. OK,...

5 Things You Can Learn From Comments

5 Things You Can Learn From Comments

Is Anybody Out There? I mentioned in yesterday's article that comments are the things that separate a successful blogger from someone who's just talking to himself.  That was meant to be funny, but it's also true.  You've been there, right?  You know what it's like to...

We Need to Talk (Comment Hacks You Have to Know)

We Need to Talk (Comment Hacks You Have to Know)

"We need to talk," she says.  Oh Man, that can't be good.  Did I do something?  Did I not do something?  To be honest, I don't remember.  I think I've been pretty good about things lately, but you just never know.  It's usually when I think I've done well, that I find...

Six Magic Words That Changed the World

Six Magic Words That Changed the World

The Six Magic Words There are six magic words that will make almost anyone, almost anywhere, listen to almost anything you have to say.  Want to know what they are?  I'm going to tell you, but first I want you to imagine something for me. What if you found a complete...

4 Advanced Article Types The Pros Use

On Monday, I shared the 6 basic article types that I use to create posts for my blogs.  I would say that most of my posts are in one of those formats.  Sometimes, I use elements from more than one article type to make a post more interesting – like mixing a List and...

6 Article Types To Help Create Killer Content Fast

6 Article Types To Help Create Killer Content Fast

What is the most difficult thing about managing your own website?   When I recently asked several of my clients this question, the unanimous answer was, "Creating content."   I'll admit that content creation can be the toughest part of managing an effective website –...

How to Create and Keep a Posting Schedule (Part 3)

How to Create and Keep a Posting Schedule (Part 3)

Welcome back for the final installment of my series on How to Create and Keep a Posting Schedule.  So, far we've discussed the best days to post, how often to post, and how to schedule your posts.  Now we actually have to write your posts.  Today, I'm going to give...

How to Create and Keep a Posting Schedule (Part 2)

How to Create and Keep a Posting Schedule (Part 2)

On Monday we discussed which days were best for posting.  We also looked at which posting schedule is right for you.  If you missed How to Create and Keep a Posting Schedule (Part 1), I highly recommend that you go back a read it before continuing (or at least read it...

How to Create and Keep a Posting Schedule (Part 1)

How to Create and Keep a Posting Schedule (Part 1)

When I first planned this article, it was supposed to be a one-off piece (meaning one article published one time).  However, the finished outline ended up being over 4000 words.  I guess I didn't realize how much time and effort I put into creating and keeping my...

How to Think Like a Publisher (Part 2)

What Makes A Successful Publisher? There have been many successful publishers throughout history.  Some have made their fortunes in newspapers like William Randolph Hearst.  For others, like Bennet Cerf one of the founders of Random House, it was books.  Regardless of...

How to Think Like a Publisher (Part 1)

How to Think Like a Publisher (Part 1)

"You can have everything in life you want, if you will just help other people get what they want." ~ Zig Ziglar Every writer wants to be published This is a basic cosmic truth as far as I'm concerned.  Every artist wants to be seen, every musician wants to be heard,...

3 Keys to Killer Content

3 Keys to Killer Content

WANTED Website Manager Must be 80% writer, 10% manager, 10% computer geek.  If you ever got less than a B in English, don't bother applying.  I will check your transcript. Responsibilities: MUST CREATE (not scrounge, collect, curate, or whatever lazy people call it...

Why Your Competitors Are Killing You Online (Part 2)

Why Your Competitors Are Killing You Online (Part 2)

OK, in part 1 we looked at why your competitors are killing you online.  I showed you the the culprits (Site-Mill Web Designers, Skewed Analytics, and Confusing SEO).  And I gave you the simple formula for content creation success. Quantity of Content + Quality of...

Why Your Competitors Are Killing You Online (Part 1)

Why Your Competitors Are Killing You Online (Part 1)

 We'll start with SEO.  In case you're not a regular follower of the constantly changing world of SEO (and I don't know why you would be), the days of using tricks and hacks to get your site found on Google and other search engines are over. Keyword placement isn't...

How To Write Filter Ads That Work

How To Write Filter Ads That Work

How many people in the metro area where you live could conceivably be customers of your business?  I live in a relatively small town in Ohio and it has over 40,000 people in it.  So, seriously, how many people could be your customers?  Hundreds?  Thousands? Now, what...

More Front Page of Google News

More Front Page of Google News

        Last year I began celebrating what I can Page One Day with my clients.  On the day when their websites first ranked on Page One of Google, I would send them a picture of the Google rankings along with a congratulations.  As I look back over...

How To Write Branding Ads That Work

So your business is humming these days and you have a steady flow of customers and there's regular money coming in.  The word is out and you're staying busy.  That's good, but it's also very dangerous.  Business owners can be a lot like college students who only get...

How To Write Attraction Ads That Work

How To Write Attraction Ads That Work

What do you think of when you think of advertising?  Well, it probably depends on the perspective you choose.  If you are considering advertising as a consumer you’ll probably think of how entertaining or annoying an ad is.  You may think about how many times you are...

Digital Marketing Service

Digital Marketing Service

Is 2014 the year you get an Image Upgrade?  Maybe you inherited a business, bought a business, or just have a little more money now than you did when you started and you would like to spiff up your logo, website, and social media.  Maybe it's more than cosmetic....

Ultimate Outsource

Ultimate Outsource

Ultimate Outsource is like having a Marketing Genie in a Bottle! What if you had one place you could go for all of your marketing and design needs? This is what Ultimate Outsource is all about.  You absolutely can get access to over 15 years of graphic design,...

Digital Marketing Service

Digital Marketing Service

Do you have a great new business idea, but need help getting started? Business Blast-Off is a program where we help you go from having a great idea to working your great idea in just months. You can escape your cubicle, trade, or classroom. You can report to yourself...

Whiteboard Animation Videos For Your Business

Whiteboard Animation Videos For Your Business

Have you seen Whiteboard Animation Videos like this on the web? Isn't it cool how you can't help but read every word? Question? Do people read every word of your ads, your logo, your signs, your business cards, or your website? What if you used video? Now, if you're...

Cincinnati Web Design Firm | Two Creative Design Group

Your Cincinnati Web Design Firm How is your website helping you serve your existing customers? Websites are more than tools for advertising and prospecting.  They can be a vital part of your customer retention strategy. Two Creative Design Group is a Cincinnati Web...

More Secret Weapons

Liquid Sunshine Six Green Tea Bags 1 Cup of Organic Cane Sugar 1/4 Cup of Fresh Kentucky Colonel Spearmint 1 Gallon of Water Heat 4 cups of the water in a saucepan to a boil Dissolve the sugar into the water Turn off the heat and add mint Allow the mint to steep in...

Some chapter ideas…or chapter let idealets…

OK, when I write, I tend to walk around with the ideas percolating for a long time and then sit down and write in explosive, complete documents....kind of like the effect in my bowels while eating all the fiber and drinking all the water on my diet-type thing.  Too...

What I Ate (5/1/13)

Report: I haven't kept up with daily records of my exact meals, but I can report about the last week and a half. Since 4/18/13 I have only had three sodas. I am still down to one cup of coffee per day and 1 to 2 cups of Goop Tea. I have discovered that ceylon cinnamon...

Business Website Design | Two Creative Design Group

Business Website Design has come a long way since the first sites were designed in the 90's.  It's 2013 and nowadays any business that hopes to survive, let alone compete, in todays market has to have a website.  While that statement may be true, it is also like...

What I Ate (4/18/13)

Breakfast: Cinnamon Honey Tea Mid-Morning Snack: Coffee / Toast with "Goop" on it Lunch: Second half of Yesterday's Salad / Water Afternoon Snack: Granola / Water Dinner: Before Bed: / Cinnamon Honey...

What I Ate (4/17/13)

Breakfast: Granola / Coffee Mid-Morning Snack: Granola / Water Lunch: Half a Salad (Same on as yesterday) / Water Afternoon Snack: Almonds / Water Dinner: A bowl of cereal (Honey Bunches of Oats) Before Bed: / Cinnamon Honey Tea

Secret Weapons

I have discovered some secret weapons to help me fight the weight loss revolution.  These are not only delicious, but very effective.  I have included the recipes below along with how I use them. Cinnamon Honey Tea (recipe taken from http://cinnamonandhoney.com) This...

Lessons Learned (4/17/13)

It's been a week and a half since I weighed myself in at 225 and began my dietary revolution.  As of today (4/17/13), I weigh 221 and that's not all. Before I started I took Pepcid at least once a day and often times again during the night.  As of today, I have only...

What I Ate (4/16/13)

Breakfast: Coffee Mid-Morning Snack: Mini Blueberry Muffin Lunch: Large Spinach Salad with Turkey, Tomatoes, Cheese, and a Hard-Boiled Egg in Honey-French Dressing / Water Afternoon Snack: Pretzel / Almonds / Cinnamon & Honey Tea Dinner: Acapulco Taco Salad (A...

Who Am I?

Name: Greg Dungan Age: 39 Height: 5'9" Weight: 225 lbs. Occupation: Graphic Design / Marketing Cholesterol: 347 Weight Goal: 175 lbs. / Cholesterol Goal: Under 200 My name is Greg and, as you can see from the information above, I need to make immediate changes in my...

Real Man Rules

Here are some top-of-the-head suggestions for "Real Man" rules.  I say we brainstorm a ton of these and then whittle them down to a core of 20 or less.  They can serve as core principles for the formulae of the books we'll write. 1. A Real Man places others before...

Concept for Weight Loss Book

Title Suggestion We call this book, "The Real Man's Guide to Weight Loss." I have already checked and there is no book by that title on Amazon (believe it or not) We can get www.realmansguidebooks.com (realmansguide.com is owned but there is no website there) When we...

Design Services

Design Services

From logos to websites and products to promotional items you rely on quality designs for your company's image. This is why you should work with a designer who genuinely cares about your success. At Two Creative Design Group, your image is more than a project in a...

Management Services

Management Services

In the early days of the internet, web marketing was kind of like a sundial - a simple machine made up of little more than some website content and an email list. Now it's more like a Swiss watch with hundreds of precision pieces all working together to serve a single...

Consulting Services

Consulting Services

Consulting is another one of those business words that can mean just about anything. A consultant can do anything from give advice to head up a project. At Two creative Design Group, we see ourselves as your guides to business success. We win when you win. You're not...

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